Full course description
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Summary
The Digital Marketing course, your gateway to mastering the art of online promotion!
In this course, we'll explore the foundations of digital marketing, its principles, and why it's essential for your business. Learn how to personalize your digital marketing, manage budgets, build a strategy framework, and create effective marketing plans. Dive into the technology driving digital marketing, including the Hotel Tech Stack and automation's role. Gain insights into tech-driven strategies for success.
Duration: 32 hours
Objective
This course will explore digital marketing as a pillar of the marketing strategy. The relation between the marketing strategy and the marketing plan for implementation will be discussed.
Learning Outcomes
- Acknowledge the link between a digital marketing strategy and a marketing plan.
- Explore the three categories of hotel digital marketing.
- Review budgeting for digital marketing
- Explore the digital marketing toolbox